25.11.2022 Xtratherm, a leading Irish insulation manufacturer, has announced a new name for the company by adopting the Unilin brand from early 2023. Part of the Unilin Group since 2016, this change of name marks a pivotal step on the journey towards a more positive future for the beneﬁt of the company’s merchant customer base.
For over 30 years, Xtratherm has proudly served the Irish construction industry with an extensive range of insulation solutions backed up by a very strong technical support team. Managing Director, Barry Rafferty commented: “It is my pleasure to introduce this evolution to Unilin Insulation in the Ireland and UK markets. This change of name to Unilin Insulation, already a leading brand in the European construction market, is one that will both reinforce our position within the industry and our offering to our customers.”
The Unilin Group forms part of the US stock-exchange listed company Mohawk Industries, a worldwide market leader in the construction sector.
In terms of the impact for customers, Barry commented ‘Our commitment to our merchant partners is stronger than ever, and by strengthening our position as Unilin Insulation, we will bolster these alliances with increased security of supply, reinforcing our offering and further improving on our customer experiences. Our ethos of “More than Insulation” is shared across the Unilin brand and at every touchpoint of our business, our commitment to go beyond standard practice is further enhanced. We recognise the signiﬁcant role our merchant partners will play in delivering this change of name to the market and our partnership approach will ensure they have our full support in implementing this change.’
With no changes to the product offering or the Sales and Specification team, the rebranded content and website will be available from early January. The focus on sustainability – an integral part of the Xtratherm operation – is stronger than ever. Sustainability is a core focus across the Unilin Group and the change to Unilin Insulation allows the company to deliver more on innovation, investment, supply and operations in the collective effort to protect the planet. This commitment to sustainability is supported with core values of partnership, technical support and education helping carve out a robust future for the construction industry across the UK and Ireland.