Xtratherm’s new suite of insulation literature

17th March 2012

Archive Company Insulation Products

Xtratherm has refreshed its entire series of marketing and technical literature. The new literature will make it easier for architects and other specifiers to choose the products which will deliver superior performance and underlines the five key benefits of Xtratherm: performance, quality, environmental, technical, and assurance.

Manufactured to the highest quality, environmental and H&S standards, and with the most comprehensive third party certification, Xtratherm’s range of insulation products are leading the market in performance. The new literature, which has been conveniently colour coded to differentiate each range, highlights the advantages of the products as well as explaining usage, performance, installation and certification.

As well as brochures for each range, Xtratherm is also producing a highly innovative suite of sample “books”, each of which include a sample of material bounded with a front and back cover which contains information on each. The books serve to illustrate the care and attention which Xtratherm is taking when promoting its materials to the marketplace. The sample books could sit on the shelves of any architects’ practice.

Kerry Westlake, Sales & Marketing Manager explains: “When we looked at refreshing our marketing and technical literature, we wanted to make sure the design and content reflected the quality of our extensive product range, and made it easy for stockists, specifiers and contractors to find the right product for the job. It is also key that the literature underlined the five reasons why specifiers should choose Xtratherm. I believe the new-look literature does just that.”

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